06 January 2025

I’m about to start a most amazing and hopefully impactful adventure with my friend and the former MD / COO of parkrun Tom Williams. An adventure that I hope will bring us together towards a healthier, happier world.

Tom and I will soon launch an international sport development and diplomacy consultancy, that combines my diplomatic and geostrategic experience with Tom’s expertise in building scalable, sustainable, and impactful community sport.

Together we think we can help support communities and governments around the world to realise the potential of sport for health, for belonging, for happiness and for forging partnerships.

We’ll help unite the global, strategic potential of sport for diplomacy with tangible, implementable advice on how to nurture and embed this at a community level.

No matter where in the world I have worked or visited, sport is always a common language and a passion.  I can’t wait to tap into this energy and find a truly positive way to build concrete international cooperation and diplomatic partnerships, anchored in community-led sport initiatives.

Done well, community sport can change the world.

We’ll be publishing updates regularly via LinkedIn.  I hope that many of you will stay in touch and perhaps join us for what promises to be an incredible journey.

We’d love to hear from you.

(Photo:  from Tom’s former life setting up community events in Leeds, UK)