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Community Through Sport

  • Tom Williams

    CO-FOUNDER

    Former Global Chief Operating Officer at parkrun, athlete and sports science academic. Tom guided parkrun from four events in one country to 2,500 across 23 countries, and was awarded an Honorary Doctorate in Sport Science by Leeds Beckett University in 2024 in recognition of his outstanding contribution to public participation in exercise. LinkedIn

  • Chris Lomax

    CO-FOUNDER

    A UK diplomat for over 20 years. Former Deputy Ambassador to Eritrea, specialised in multilateral negotiations at the UN, skilled in geopolitical horizon scanning and previously led UK work on the Horn of Africa during his time at the Foreign Commonwealth & Development Office. Chris received an MBE in 2020 whilst working for the UK at the UN in Geneva. LinkedIn

  • We also draw on a significant number of subject experts across sport development and diplomacy, to best deliver scalable, sustainable, and impactful community sport initiatives.

We build a world where community sport unites people for health, for belonging and for global good.

We design impactful, scalable and sustainable community sport initiatives.

We connect community initiatives, sports organisations, academia and governments to realise the full health, societal and diplomatic potential of community sport.

We are UK based with a global outlook.

Tim Holtam, Co-founder and Director, Brighton Table Tennis Club

“The potential of community grassroots sport underpinned by the right values is what Tom believes passionately in. He is uniquely placed to help unlock this potential all across the world. Thank you so much for the amazing support, encouragement and inspiration.”

Mel Bound, Founder, This Woman Runs

“I'm still thinking about our conversation a week later, how empowering and validating it felt - and honestly how few conversations like this I've had over the past 10 years with people who have been right at the coalface of building grassroots communities from the ground up. This is challenging but hugely meaningful work with so much potential to genuinely change the world we all live in.”